About Me
Like many others in the industry, I fell into PR after completing my journalism degree. Stepping into a traditional PR assistant role in-house, and after just a few months of experiencing the fast-paced industry full of media liaison, creative campaign generation and events management, I decided it was exactly what I was after.
Fast forward two years down the line after discovering a digital PR role, I knew it was a step in the right direction to succeed in this career.
A few Google’s of what SEO stood for and I found myself in a shiny new agency called Aira, working alongside some of the very best in the industry. From travel and fashion brands to technology and finance, Here, I really learnt the digital PR ropes and worked my way up.
After five years honing skills such as campaign ideation, media relations, strategy planning, client communication and SEO it was time for me to take the exciting leap to freelance life.
Working with Aliyah was an absolute pleasure. Aliyah is strategic and highly creative with her approach to Digital PR campaigns. She fitted in with the team with seamless communication and together we created an award-winning digital PR campaign for one of our clients. We look forward to working with Aliyah again in the future
Abigail Best
Managing Partner at Lemongrass
